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The Great Assist
With sponsor Jersey Mike's and local arenas, the Harlem Globetrotters created community events with youth recreation organizations like Boys and Girls Club, Police Athletic League and Big Brothers Big Sisters. Each organization was tasked to award one student or mentor "The Great Assist Award" for being an outstanding team player while celebrating with a special visit from the players themselves! The events received press and social coverage.
Mother's Day Flower Bar
Belk honored their best customers in the weekend leading up to Mother's Day. In their top 15 stores, customers who spent $100 could take home a beautiful bespoke flower arrangement from a sidewalk flower stand.
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